July, the month of world football

July, the month of world football. A sport whose roots go back to ball games of ancient civilizations, such as "cuju" in China, practiced since the 3rd century BC. It took its modern form in London in 1863, when the Football Association was founded and the first rules that we recognize today were written.

The world unites around this game, regardless of culture, race, or religion. Its language needs no words: a goal, a save, a hug between strangers—they all say the same thing in any language.

Beyond the scoreboard, football fosters unity. It keeps young people away from social exclusion and, in vulnerable communities, serves as a proven tool for crime prevention. It teaches discipline, respect for the rules and for the opponent, and the teamwork that is so desperately needed in a country that needs more spaces for coming together and fewer for division.

Colombia experienced it firsthand this year. La Tricolor arrived at the 2026 World Cup undefeated in the group stage, finishing first in Group K ahead of Portugal, and advanced to the round of 16 after eliminating Ghana. They fell to Switzerland in a penalty shootout, after a 0-0 draw that went to extra time, but finished the tournament ranked among the top ten in the Sports Illustrated rankings, ahead of teams like Brazil and Uruguay.

The impact wasn't limited to the pitch. According to ANIF, the 2026 World Cup generated approximately $1.6 trillion in the Colombian economy, with commerce, technology, and tourism among the sectors that benefited most. Solunion Colombia had projected up to $60 billion in additional spending for each of the national team's matches, and Asobares estimated extra revenue exceeding $656 billion for the country's bars and restaurants. Behind these figures was something more difficult to measure: packed bars, offices paralyzed by a penalty kick, and a social cohesion that, although temporary, was deeply felt throughout the country.

Safety, commitment, teamwork. These are the same values that drive the court and that drive every shipment that leaves Trial on the roads of Colombia.

Through football we unite hearts under one flag 🇨🇴!